2019 Playbook to Google Ads and Google Shopping for Black Friday

How to win in Digital for this years Seasonal sale and Black Friday

Download Playbook here

WeWork Stockholm or Livestream on Youtube

Join us live @WeWork Regeringsgatan 29 Stockholm or follow the livestream

Seasonal sales and Black Friday are getting more and more important for eCommerce companies these days. 2018 2.2 Million packages went through PostNord terminal for the Nordics during Black Friday and the majority of the customers did the research on their smartphone.

Google Ads and Google Shopping are important marketing channels throughout the year. We will tell you how to get the most out of these channels during the holiday season.


Channable is the ultimate tool for feed management and SEA automation. Import, optimize and send your items to more than 2,500 comparison websites, affiliates, marketplaces and generate ads for Google Ads and Microsoft Advertising.

What you will learn

Playbook for Google Ads and Black Friday. 

  • This year´s trends and consumer behavior  
  • Keywordio, How to optimize Google Ads and Shopping for Black Friday.
  • Channable, How to achieve the ideal combination of marketing automation and control during the holiday season and beyond
    Join us @WeWork Stockholm or watch the livestream on Youtube.

Download Playbook here

Keynote Speaker

Morten Barkfeld
X-Googler and Founder Keywordio
Jonas Hagströmer
Business Developer Global Ecommerce, Keywordio
Simon Fransson
Business Developer Global Ecommerce, Keywordio
Michel Rasing Channable
Michel Rasing
Head of Sales, Channable
Niclas Malmhagen
Niclas Malmhagen
Business Development Nordics, Channable


Welcome and Agenda
Jonas Hagströmer Theodorsson, Keywordio
This year's trends and consumer behavior for Black Friday
Jonas Hagströmer Theodorsson, Keywordio
2019 Playbook for Google Ads and Shopping, how to win this year's Black Friday and Seasonal Sale
Simon Fransson & Morten Barkfeld, Keywordio
Feed management and SEM automation during the holiday season
Michel Rasing & Niclas Malmhagen, Channable
Mingle and After Work
We will end with an Afterwork and Mingle for everyone joining in Stockholm

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