How to cut budget smart with limited effect on revenue
Your manager comes to your desk and gives you a clear order. Reduce the marketing budget by 30% this month. So what do you do? Many marketers make a quick assessment of how the sales generated from each channel and based on that decide to decrease in ad spend for each channel.
When it comes to Google Ads, cutting budget smart is a very time consuming and complex task. On this webinar, we explain why and how to solve that for E-commerce companies. We also cover how to ramp up the budget after a down period.
What you’ll learn in this webinar:
Why cutting cost is complex and takes time in Google Ads and Shopping
How to cut cost smart and ramp up again
Who should attend?