DMEXCO – Digital Marketing Expo & Conference 

1,000 exhibitors, 550 speakers and more than 40,000 visitors ensure that digital marketing is a hot topic and has great room for improvement.
14-09-2018
Cologne, Germany

About The Event

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High-level notes from DMEXCO

@Baidu, Inc., the worlds 4th largest search engine and their clear focus on AI in their product portfolio.

@Amazon, What was the key to their success and how do you as an E-commerce company optimize your sales on their platform.

@Google, Latest news in machine learning for digital marketing. How to simplify and do more with less time.

@IAB, latest trends within the programmatic market in Europe. An interesting panel discussion about the challenge to find and retain talent within digital marketing.

Google talked about attribution and how to solve the equation of Online to Offline conversions. Also expanding on the NUMBER ONE thing on marketers mind right now - LTV (LifeTimeValue).

LinkedIn talked about the importance of aligning marketing and sales in order to get to the bottom of who's your right audience and how to tailor your message accordingly throughout the entire funnel.

Keynote Speaker

1,000 exhibitors, 550 speakers and more than 40,000 visitors ensure that digital marketing is a hot topic and has great room for improvement.

 

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