@IAB, latest trends within the programmatic market in Europe. An interesting panel discussion about the challenge to find and retain talent within digital marketing.
Google talked about attribution and how to solve the equation of Online to Offline conversions. Also expanding on the NUMBER ONE thing on marketers mind right now - LTV (LifeTimeValue).
LinkedIn talked about the importance of aligning marketing and sales in order to get to the bottom of who's your right audience and how to tailor your message accordingly throughout the entire funnel.
1,000 exhibitors, 550 speakers and more than 40,000 visitors ensure that digital marketing is a hot topic and has great room for improvement.