Free delivery and returns have become the norm in e-commerce, and now businesses are looking for new ways to further differentiate themselves. While reverse logistics represent a huge cost, a massive opportunity exists to increase loyalty by improving the refund process.
In this breakfast seminar, Trustly will give you the first look at a not-yet-released study of 1900 consumers that reveals troves of interesting findings, including that 95% of shoppers would be more loyal if they received a refund within the same day.
Returns also generate masses of data that can be used to improve operations and adjust advertising budgets. Keywordio will share how automated systems can be utilized to optimize the profitability of Google Ads based on a lifetime value of shoppers.
What you’ll learn in this seminar:
Did you miss the event, read the new study on SmartReturns from Trustly