The future of Digital Marketing

Guest lecture for the retail program @SSE Saltmästaregatan 13-17
30-09-2019
Stockholm School of Economics

About the lecture

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Trends and the latest technology in Digital Marketing for Retail

Artificial intelligence and machine learning are already transforming the technological landscape for marketers. From digital assistants to image-recognition software to self-driving cars, what was once the stuff of science fiction is now becoming a reality. But what exactly does it mean for marketing and advertisers?

 

Google Ads for Retail and Ecommerce

Google Ads, Google Shopping and YouTube are powerful platforms for E-commerce business development. In this lecture we will share cases and best practices from some of the leading companies in Sweden when it comes to scaling your E-commerce business.

 

What you will learn

-  Get inspiration and new ideas

-  Playbook how to analyse Black Friday and plan for this years

-  Insights from some of the leading companies in Sweden

 

Keynote Speaker

Jonas Hagströmer Theodorsson
Jonas Hagströmer Theodorsson
Business Developer Global E-commerce

Agenda

10:00
-
11:00
Trends and the latest technology in Digital Marketing for Retail
Stories and examples of how to leverage technology today
11:00
-
12:00
Google Ads for Retail and Ecommerce
Case studies and tactics from some of the leading companies in Sweden

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